By showcasing the relationship you have with your dog, you’re showing the human side of your business. This builds trust, and trust leads to loyal and engaged clients.
Standing out as an entrepreneur is no easy feat! But what if I told you that your secret weapon could be right by your side – yes, your loyal pet! Including pets in your brand photos might just be the game changer your business needs.
I absolutely LOVE to include a dog or cat in the library of branding images I create for the business owners.
Six reasons to include your dog or cat in your next brand shoot:
1. YOU’RE MORE RELATABLE. Add your dog or cat to your personal branding photo session to give your brand a down-to-earth vibe. It’s telling your audience “Hey, I’m not just a business, I’m a real person with a furry sidekick!” This type of authenticity can really resonate with your potential clients.
2. YOUR PET IS MEMORABLE. How many times have you driven by a person walking her dog, and you recognize the dog before the owner? It’s the same with your pet online. If your dog sits under your feet as you start every Zoom meeting or is a fixture at your store, for instance, showcase him in your brand shoot!
3. SOCIAL MEDIA JACKPOT. Want more likes and comments on your Instagram? Get your pet involved! A great image of you loving your cat (just like Janelle with Bubba, above) will be sure to gain more hearts and comments on your social media.
4. BEST ICEBREAKER EVER! Your furry partner is a great conversation starter with your next potential client. Including pets in your photos can make bonding easy with your prospect – especially if she’s a pet owner too. Next thing you know, you’re both sharing your pets’ latest antics while signing that new client contract.
5. CLIENTS WILL FALL IN LOVE WITH YOUR LIFESTYLE. Your pet isn’t just a sidekick, he’s a reflection of your lifestyle, priorities and values. Show him off in your brand photos! Whether it’s a lazy cat sprawled across your keyboard or a curious dog joining you for a Zoom call, pets add a big touch of personality to your brand.
6. PETS ARE TRUST BUILDERS: People trust brands they can relate to. By showcasing the relationship you have with your dog, you’re showing the human side of your business. This builds trust, and trust leads to loyal and engaged clients.
Let’s plan to work your dog or cat into your upcoming brand shoot! It takes strategic planning of our shoot schedule and location, but it’s definitely worth it for your brand image library. Including your pets in your brand photos is a fun way to make your brand unique for potential clients!
