Branding photography is a big step in growing your business—it’s an investment that can make or break your visual identity. But how do you select a brand photographer for you? Let’s dive into what you should look for when hiring a brand photographer.
Look for a Specialist
Brand photography isn’t your typical photoshoot. It’s worlds apart from wedding or family photography! You might even see headshot photographers calling their work “brand photography,” but in reality, it’s quite different.
When searching for a brand photographer, make sure they have experience working with entrepreneurs. You want someone who understands the importance of creating a library of images that tells the story of you as a business owner. Just because someone knows their way around a camera doesn’t mean they understand the unique needs of personal brand photography.
Being Strategic Always Wins
A great brand photography session isn’t just about snapping pretty pictures. It’s about strategy.
One of my secret strengths? I’m incredibly strategic when it comes to planning your shoot. 😉 Together, we’ll plan out a series of storylines that highlight different aspects of your business. Whether you need images for a website overhaul, social media content, or an upcoming product launch, every shot will be purposeful. You need more than just photos of you working on your laptop!
Think about the little details too! Will you need vertical or horizontal images? What props or settings will support the message you want to convey? Capturing the right mood is key, and I’m there to guide you every step of the way.
Detail-Oriented Photography
You need a photographer who’s got an eye for the small things—like making sure your hair is in place or avoiding awkward distractions in the background (hello, random poles sticking out of heads!).
When you browse portfolios of potential brand photographers, take a close look. Are the images clean and free of non-essential clutter? You’d be surprised how many photographers frequently miss clutter. Ask your potential photographer about their approach to details. If they’re the type to adjust your collar or fix a stray hair during the shoot, you’re in good hands!
I make sure everything in the frame serves a purpose, and nothing unnecessary makes its way into your photos. My shooting style is deliberate, avoiding the rapid-fire “click, click, click” approach some photographers use. Quality over quantity, always.
Do They Practice What They Preach?
Here’s a pro tip: check the photographer’s OWN branding. Do they have professional branded images of themselves on their website or social media? Do you feel like you’re getting to know them when you visit their various website pages?
I’m always surprised at how many brand photographers lack their own branded imagery. If they don’t invest in their own personal brand, can they really help you elevate yours? Look for someone who practices what they preach.
Ask the Right Questions
Choosing the right brand photographer means asking the right questions. Get a feel for their style, their process, and their attention to detail. How do they get intel on you so they know what to photograph on session day? You can request to chat with past clients or check out their reviews on their Google Business Profile (here’s mine).
Don’t Just Shop on Price
A last word of advice: don’t go for the cheapest option. Branding photography is an investment, and it’s worth every penny if it helps you connect with your ideal clients. If a photographer “also does branding” as a side gig, keep looking. This is too important to leave to someone who’s not fully committed to brand photography.
Ready to Take the Next Step?
Finding the right brand photographer can feel overwhelming and maybe even intimidating, but now you’re well on your way to making an informed decision that will benefit your business. Want more insights? Check out this post on unexpected ways to use your branding images and make the most of your investment!
