Are you hesitant about getting professional hair and makeup done for your personal branding photo session? Afraid you’ll look too glam, too fake, too unnatural?
I used to feel the same way! I wanted to show I took my business seriously without looking like I was ready for a Broadway show – or worse yet, IN one!
Although I was skeptical, I took my own advice and hired a professional for my last three brand shoots. The confidence boost was real, and it showed in the photos.
You can see a comparison of two of my professional branding shoots. I did my own hair and makeup on the left – you can see my uneven skin and the dreaded humidity curl on my bangs. For the shoot on the right, I left it to a pro on an equally hot day and as a result, my hair and makeup held up beautifully. Still me, but more polished!
These two images were by the same photographer in the exact same space, a year apart!
Why invest in professional hair and makeup for your personal branding photo session:
- It boosts confidence. When you feel confident, it radiates in your images. Pro hair and makeup let you feel empowered, allowing your true essence to shine.
- Better skin tone appearance, more defined features + corralled hair. And it doesn’t have to be GLAM. Maria Abbotts, a go-to professional hair and makeup artist, sums it up this way: “Hiring a makeup artist who specializes in a more NATURAL look is exactly what you need for your branding shoot.” It doesn’t have to be high-style! Pro hair and makeup also adds vibrancy and definition that’s hard to get on your own.
- Hair and make up artists use high quality products and techniques that last all day. Your look will stand up to outfit changes, location conditions and the time you spend in front of the camera. And celebratory champagne after the shoot, of course! 🥂
- Professional makeup and hair styling can help create the perfect look for your brand. You will instantly look like you take your business seriously. You’ll look polished and professional and people want to do business with people like that!
Should You Go For False Lashes or Just Mascara?
Many clients worry that false lashes will look overdone, but Maria recommends a natural lash set or individual lashes for branding sessions. disagrees with skipping lashes. “Lashes open the eyes and make them pop! Without them, you can appear more tired.” I’ve personally noticed a difference with lashes – it’s a small touch that elevates your look in photos.
For my personal brand session last year, I not only had hair and makeup done, but the artist put lashes on me. I felt much more professional and the images came out way better than the previous year where I only used extra mascara.
Ready to Invest in Your Best Look?
If you’ve been on the fence about getting professional hair and makeup done for your branding photo session, I hope this article has convinced you it’s worth it! (And, like your brand shoot, this expense is likely deductible.)
Has this post been helpful as you consider your dream photo shoot? You might also enjoy reading about the power of wearing your brand colors!
