You might be thinking, “Most of my clients come from word-of-mouth referrals, so do I really need branding images on my website?” I say ABSOLUTELY! Even if referrals bring in most of your business, having strong visuals on your site can amplify your credibility, enhance trust, and give potential clients that extra nudge to book […]

Why Branding Photos Matter Even for Referral-Based Businesses

Business owners interviewing a client

Branding & Headshots

Are you hesitant about getting professional hair and makeup done for your personal branding photo session? Afraid you’ll look too glam, too fake, too unnatural? I used to feel the same way! I wanted to show I took my business seriously without looking like I was ready for a Broadway show – or worse yet, […]

4 Reasons to get Professional Hair and Makeup for your Brand Photo Shoot

Confident professional woman in branding photo shoot in Michigan

Branding & Headshots

Your brand colors – you may have chosen them because you love them, but they mean so much more to your business. Brand colors can invoke a feeling when your clients and followers see it. They also come to expect a certain color (or colors) when they think of you. Wearing your brand colors, both […]

The Power of Wearing Your Brand Colors

Woman in beige jacket looking at her camera

Branding & Headshots

Branding photography is a big step in growing your business—it’s an investment that can make or break your visual identity. But how do you select a brand photographer for you? Let’s dive into what you should look for when hiring a brand photographer. Look for a Specialist Brand photography isn’t your typical photoshoot. It’s worlds […]

How to Select a Brand Photographer

Branding & Headshots

Have you developed a strategy in your photography business to use client testimonials? Client testimonials give prospective customers an insight into the experience of working with you. It can give you the street cred needed to make that perfect client decide to fill out your contact form and start working with you. Before you can […]

How to Get and Use Client Testimonials

woman in turquoise writing a testimonial for a photographer

For Photographers